Hotel marketing agency · Mallorca & German-speaking Europe
More direct bookings for your hotel, without shouting about it.
We're an agency for owner-run boutique hotels: Facebook, Instagram and Google Ads that run exactly when your guests book. Copy, content and video available from the same source.
14 years of online marketing experienceMeta & Google AdsOne fixed point of contact
Services
Ads that fill your rooms and your events.
Our core is campaigns on Facebook, Instagram and Google that run exactly when your guests book. And if you want more, we strengthen your hotel beyond the ads too.
Core service
Facebook & Instagram Ads
Present while your guests dream of their next trip, with campaigns for every season and every audience.
- Seasonal campaigns
- Retargeting
- Ongoing ad testing
Core service
Google Ads
Visible exactly when guests search for your destination, and booked directly on your website instead of through an OTA.
- Search campaigns
- Brand protection vs. OTAs
- Tracking to the booking
Add-ons · available on request
So your hotel shines even brighter.
For a strong presence all round, beyond the ads too. For that we work with trusted specialists from our network, as needed.
Add-on
Copywriting
Copy for your homepage, landing pages, newsletters and campaigns that sounds like your hotel.
Enquire →
Add-on
Social Media
More organic reach: content and community management so your hotel stays present even without ad spend.
Enquire →
Add-on
Video Production
Hotel films, reels and ad videos that let guests feel the atmosphere.
Enquire →
Add-on
Branding
Positioning and visual language for hotels with a clear signature.
Enquire →Something missing? Just ask. We have the right people at hand for almost anything.
Individual enquiryWorking together
One agency, three ways to work together.
From done-for-you to do-it-yourself: you decide how much we take on and how much stays in-house.
Done-For-YouWe take care of it for you
We take over your Meta and Google campaigns completely, including seasonal planning and creative ideas. You approve everything and keep the final say. We execute and report regularly on the key figures.
- Full campaign management
- Copy, content and video on request
- Regular, easy-to-read reporting
Done-With-YouConsulting & Support
Together we develop the strategy and planning for your campaigns and your marketing plan. Your team implements it in-house.
- Marketing plan, strategy and seasonal planning
- Campaign reviews and optimisation
- A fixed point of contact for your team
Do-It-YourselfCoaching & Mentoring
Want to do it yourself? In regular sessions we show you the methods and strategies that work for hotels.
- Regular 1:1 sessions
- Feedback on running campaigns
- Know-how that stays in your hotel
Who we work with
For hotels that think in seasons.
We work with owner-run boutique hotels and small hotel groups, mainly on Mallorca and across German-speaking Europe. No anonymous ads, but campaigns that work exactly when it matters: Easter, summer, the events that count for your hotel.
- Small to mid-sized hotels with a clear identity and recognisability
- Noticeable seasonality in demand and occupancy
- A wish for more direct bookings instead of OTA dependency
Your campaigns deserve
the same attention as your hotel.
How we work
Three steps to your plan.
Intro call
Free and without obligation. We get to know your hotel, your season and your goals, and see whether we're a good fit.
Analysis & plan
We review your website, ads and social media presence and show you where the fastest levers for more direct bookings are.
Execution
We execute, support your team or coach you, whichever way suits your hotel. You regularly see what works, no black box.
“We don't believe in loud marketing. We believe in campaigns that show up at the right time, in the right place, and otherwise leave you in peace.”
Isabelle Panther, Founder
and everything around them
The founder
Isabelle Panther
I've worked in online marketing for 14 years. Alongside that, as a flight attendant, I spent time in some of the most beautiful five-star hotels in the world and know first-hand how atmosphere, guests and marketing work together. I spend a lot of time on Mallorca and know the island, its seasonality and guest expectations first-hand.
I look after your campaigns personally. For copy, social media, video and branding I work with a fixed network of specialists. You still have just one point of contact: me. No remote call-centre feeling, no chain of account managers, on site if you'd like.
Free intro call
Let's talk about your hotel.
Drop us a short note about your hotel and what you need help with. We'll get back to you within two working days with suggested times for a no-obligation intro call.
Request an intro callOr write directly to
info@panther-consulting.com- Your hotel's name and website
- What you'd like to achieve, e.g. more direct bookings in the off-season
- Which services you're interested in